"Our job became a lot easier. The SERIOUS Selling framework made us take the sale back to basics, ask a lot of questions about the competitive bid and then use the methodology of speaking to the right people in the account to further our case.
We quickly found out we had been selling to the wrong person and when we involved Finance and other departments our job became a lot easier.
It took us a while but we turned this around from thinking we would lose this to securing a £280,000 sale and we now have the opportunity to sell to another part of the group”
Doug M, Global Telco