The Truth About Selling Business Outcomes

Everybody in the IT sector is banging on about “Selling Business Outcomes”, like it’s some revolutionary new approach to selling; but that is selling!

Watch this video to get my thoughts on the most important aspect selling…

 

Back in the day, we used to call it “Value Based Selling” or “Consultative Selling” but nothing’s changed. The thing is, when I explain how people need to get back to the fundamentals of business to business (B2B) selling i.e. identify what business outcome somebody is trying to achieve and then showing how your product or service delivers that particular outcome, I get push back about how people don’t want the fundamentals, but you do… trust me and you’ll never look back.

Visit: http://www.SalesWithoutSelling.com for highly effective ‘fundamental’ marketing and selling techniques.

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