How SEO Services are Impacted by Google Algorithm Change
It all began a couple of months back when the NY Times were investigating the “Deceptive SEO practices used by J.C. Penny” on which they broke a story. The result of which prompted Google to unveil an algorithm update called “FARMER”, in order to ensure that low-quality content farms are not dominating the SERP’s, (that’s the Search Engine Results Pages to you and me). At the moment the update is only going live in the US but will inevitably be a worldwide change. As a result of these changes many sites have been hit, seeing their Google rankings falling dramatically. So...
read moreASL SEO Services – The Principles of Internet Marketing
Get SEO Services from a Sales Orientated company, not a web designer! Why, because a web strategy is no longer a single website. We talk about how you should “Go Wide”. By that we mean have an Internet Marketing strategy that provides multiple points of presence on the internet. A strategy that encompasses video, social media, mobile, and lots of keyword or geographically targeted “Microsites”. For more on what we mean, watch this video and choose an SEO Company that can develop all these things and integrate them into a seemless and coherent funnel, that gives your...
read moreASL SEO Services – Local Search Domination
Local SEO Services enable you to get your business in front of local prospects. Many search engines like Google are show increasing “Love” towards traditional businesses. This means there are exceptional benefits to your business if you optimise your web presence for search phrases that include a town name or region. Even Google Places is evolving to bring more traffic than ever to people searching, when based in a specific local area. For more on what we mean, watch this video and choose an SEO Company that can develop a highly targeted local search campaign to help you get more...
read moreHow to Get more Sales online – SEO Services made simple for Business Owners How to Get more Sales online – SEO Services made simple for Business Owners
So many Business Owners find it difficult to get business online for the simple reason their website makes it difficult for their potential clients to find them. This is because most websites are still designed to “look good” rather than be easy to find. One of our most fundamental SEO Services is to help Business Owners like you make the connection between what they offer and what their customers are looking for. The way Search Engines work, especially Google, is pretty straightforward. They want to make sure when someone is searching for something by typing some words on screen that...
read moreHow to Boost your Google Places Listing and Leave your Competitors in the Dust!
In order to help get your Google Places Listing ranked above your competitors, you need to have the same business information listed in a variety of Business Listings. These listings must be consistent with the information you put in Google Places. For example, make sure you always use the same post code and landline telephone number for consistency. This is a technique fort improving Search Engine Optimisation for your business. There are a vast number of general and industry specific Business Directories out there, but how do you know which ones to choose? Please see below for a list of...
read moreImprove your Google Places Listings – remove Duplicates – Helpful link
It may seem a good way of improving Internet Marketing to have more than one listing for your business on Google Places but it CAN damage your business if some incorrect information is out there. Worse still, duplicate copies can weaken your chances of getting to the top of the pile when someone is searching for your product or service in your area. In the first case you need to be aware that if you haven’t created your own business listing Google may find an entry in another business directory, like Yell.com, and present this information as a search result. The problem with this is that...
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